Organic and Inorganic Principles

FlatFlat is an online games portal for mobile phones, developed by NHN Japan Corporation and designed by SAKO Architects. SAKO provided the interior design for FlatFlat, which is located at the center of Harajuku, Tokyo. The concept behind this contemporary games portal was focused on incorporating both organic and inorganic principles while representing Harajuku’s very modern society. The organic aspect of the design is found in the curved lines that create the cave-like appearance of the space. The inorganic design characteristics were achieved through the incorporation of bright white walls. The overtly white space generates a feeling of expansion and is accented by the neon lighting and mortar floor to stimulate the curiosity of the visitors by subtly leading them to the inner parts of the narrow spaces.